Choosing
a Strategy
Strategy
1: VBS And Backyard Bible Clubs (back to the top)
1-1 Description:
1. Backyard Bible Clubs are held each
day for a period of 5 to 10 days or one day a week during the summer.
2. Many clubs have grown from 2 children
to 30!
3. The clubs can end with a combined Saturday
and/or Sunday rally at the church.
4. Backyard Bible Clubs are held in homes
of church members with school age children in neighborhoods with school
age children.
5. The format of the clubs includes:
illustrated songs, puppets, visual scripture lessons, Bible stories, games,
and refreshments.
1-2 Steps
For VBS and Backyard Bible Club Strategy
1. On the appropriate night, give the
JESUS Video to each family represented.
2. Tell the children that if they watch the
video and are able to answer a question at the next club, they will get
a prize.
3. At the next club ask, "What
did the disciples pull out of the sea in the nets?"
4. Prompt them to watch the video again and
tell them you will ask them a different question the next day.
5. At the next club ask, "What
came and settled on Jesus at his baptism?"
6. Also ask, " What was your favorite part
of the video? Did anyone watch the video with you? Did anyone
pray the prayer at the end of the video?"
1-3 Hints
For a Growing Club:
1. Choose church members' homes with
school age kids.
2. Make sure that the neighborhood has kids.
3. If the children have a good time they
will bring their friends.
4. Ensure that the programming is good.
(i.e., illustrated songs, illustrated Bible memorization, illustrated Bible
message, puppets (let them do the puppets sometimes), games (repeat
the ones the kids like), refreshments (host family).
5. Offer prizes each week for the visitors
and the ones who bring visitors.
1-4 VBS
and Backyard Bible Club Follow-Up:
1. Schedule an appointment to visit the
homes of the children where someone accepted Christ.
2. Ask the parents if they enjoyed the video.
3. Comment on the fact that it is one of
the most watched movies in history.
4. Ask if there are any questions.
5. Explain the importance of praying the
prayer at the end of the video.
6. Ask to schedule a time the next week to
start a Bible study with the child and the parents.
Strategy
2: Pre-VBS Neighborhood Showings (back to the top)
2-1 Description: A team shows the JESUS Video in a different place of the community each
night one week prior to VBS.
2-2 Steps:
1. A team makes arrangements to show
the JESUS Video in different locations the week before VBS.
2. Backyards, parks, even parking lots have
been used.
3. Snacks and information about the church
and VBS are given to the children and parents before the showing.
4. After the showing, the team begins follow-up
on those who accept Christ.
5. The JESUS Video is given to each family
to take home.
Strategy
3: Series of Contact (back to the top)
3-1 Description:
1. Several Nazarene churches are using
this strategy as a long-term community outreach.
2. With this strategy it is wise to divide
the area around the church into sections, and concentrate on one section
each year.
3. The church carefully orchestrates a series
of contacts to each home in the section of the community.
4. This is a long-term strategy and may involve
contacts at Thanksgiving, Christmas, Easter, and Summer vacation time.
5. Churches have used back-to-school survival
kits, Christmas gifts, and many other community need based contacts.
6. The last in a series of contacts is the
JESUS Video, with a bag of microwave popcorn, with a note that the church
hopes they enjoy the popcorn while watching one of the most viewed videos
in history.
3-2 Steps:
1. Several churches have orchestrated
a series of contacts from the church to the homes in the community.
2. Some churches begin with the Christmas
season, others revolve around the Easter season.
3. The contacts can either be all personal
visits from church members or a combination of visits and mailings.
4. Churches have used up to 9 different contacts
to introduce the JESUS Video.
5. This method seeks to create amiable contacts
with the community before presenting the Gospel in the form of the JESUS
Video.
6. The visits include: winter survival
kits, back-to-school packets, and other practical items.
Strategy
4: Welcome Basket (back to the top)
4-1 Description:
1. Everyone that moves into a new neighborhood
is somewhat unsettled and looking for help.
2. Your church could approach each new family
with a a welcome basket of goodies and helpful items for the transition.
3. Helpful items could include the magnetized
list of important phone numbers of the community to place on the refrigerator.
4. A street map is always helpful.
5. Among the goodies in the basket would
be a bag of microwave popcorn and the JESUS Video.
4-2 Steps:
1. The church can monitor the movement
of new people arriving into the community.
2. Prepared personnel can take each newcomer
to the community a welcome basket which includes the JESUS Video.
3. The welcome packet should also include
popcorn to accompany the video.
4. A follow-up visit should be done within
2 weeks of the first visit to see if the people enjoyed the video and the
popcorn.
5. Persons that accepted Christ after the
video will indicate it in the second visit.
6. Follow-up is done on a weekly basis with Basic
Bible Studies.
Strategy
5: County Fair Showing (back to the top)
5-1 Description:
1. This strategy utilizes the various
pastors in the county.
2. The video is shown at the county fair
in place of a float or a booth by the ministerial association.
3. Before, during, and after the video, the
ministers pass out cards for all who would like to receive a free JESUS
Video.
4. The pastors then go to the house of the
respondent and leave the video asking for permission to return in a week
or two to see how they liked the video.
5. As the pastor returns, those that have
accepted Christ are scheduled for regular follow-up.
5-2 Steps:
1. The plan should be presented at one
of the ministerial meetings of the county.
2. The pastor should have a copy of handouts
for each of the pastors at the meeting.
3. Each pastor will present the plan to his/her
congregation and return to another meeting of the ministerial association
to vote on the plan.
4. An area can be setup at the county fair
to show the video at certain intervals during the day. Teenagers from the
churches could pass out flyers announcing the showing of the video and the
free video.
5. A side room should be made available for
those that would want to pray after the video.
6. After each video showing, the pastors
pass out the cards for people to receive the free video. The cards should
include all data for the pastors to deliver the video personally to each
home, including a phone number to make sure that the person is home at the
time of delivery.
7. As the pastor delivers the video, arrangements
are made to return in a week or two to see how the person liked the video.
8. At the subsequent visit, the pastor will
ask how they liked the video and if they prayed the prayer. The pastor
will schedule follow-up for all that accepted Christ.
Strategy
6: BBQ (back to the top)
6-1 Description:
1. Personal networking is the best way
to present the JESUS Video.
2. The backyard BBQ is a good way to present
the video to friends.
3. Your friends are invited to a BBQ at your
home and told ahead of time that everyone will be watching the JESUS Video
together, the most watched movie in history.
4. Friends must not feel that they are being
put on the spot after the viewing.
5. There should be a relaxed atmosphere during
the party and the host can contact each one personally after the party for
reaction about the video.
6-2 Steps:
1. Prepared church members would invite
friends to a backyard barbecue.
2. The friends are told in advance that the
video will be shown.
3. After a good barbecue meal the video is
shown.
4. Follow-up is done later on a one-to-one
basis asking each one his reaction the video.
Strategy
7: Inactive Church Members (back to the top)
7-1 Description:
1. This strategy deals with the ones
in your church that only come occasionally or are inactive.
2. These people are familiar with the church
and the Gospel.
3. Some of the people should receive a series
of visits before they are presented with the JESUS Video. Each case
should be considered separately.
4. A volunteer presents the person(s) with
a video and tells them that it is the most watched movie in history
(over 2 billion).
7-2 Steps:
1. Names of inactive worship and Sunday
School attendees could be collected from the attendance lists.
2. A series of three contacts could be used:
* A letter
from the pastor
* A visit
from a church member
* A letter
with the JESUS Video
3. Trained volunteers from the church would
then visit the person and begin follow-up procedure.
4. The people that accepted Christ as a result
of the video would be asked to attend a weekly Bible study.
Strategy
8: Home Groups (back to the top)
8-1 Description:
1. This strategy follows the general
guidelines of successful home cell groups of Paul Cho or other small groups
decentralized from the church building.
2. Groups are started in several homes, meeting
for an hour each week.
3. The format of the group would include:
Bible study, prayer, and perhaps a song or two.
4. As the group develops, friends and neighbors
are invited to the group to watch the JESUS Video.
5. The movie is discussed after the showing
and those who accept Christ are discipled.
8-2 Steps:
1. Volunteers would be trained to hold
Bible study groups in their homes on a weekly basis.
2. People attending the studies would be
neighbors and friends.
3. As new people join the group, the JESUS
Video could be shown.
4. The group would then discuss the video.
5. The unconverted attendees may accept Christ
during the discussion of the video.
6. Individual weekly follow-up would be done
for new converts.
Strategy
9: English as a Second Language (back to the top)
9-1 Description:
1. This strategy has an added benefit
of offering a service to those involved.
2. While people are learning English, bridges
of friendship will be built.
3. The JESUS Video could be used as a tool
for learning English.
9-2 Steps:
1. Make contacts in the ethnic community
and begin a ESL class using portions of the English JESUS Video.
2. Combine the ESL class with social events
to develop the group culturally.
3. A party could be planned for the families
of all of the ESL students.
4. During the party, the JESUS Video would
be shown in the ethnic language.
5. An appeal to accept Christ should also
be given in the ethnic language.
6. Follow-up would begin for all those who
accept Christ.
Strategy
10: Community Food Drive (back to the top)
10-1 Description:
The food drive strategy involves teams of two people each which go door-to-door
in the community asking for donations of food for a community organization.
10-2 Steps:
1. After training the workers, each team of
two people is assigned an area of the community to go door to door to solicit
donations of food for a community organization.
2. Each team goes to every house in the designated
area to solicit food for the community organization.
3. The team gives the JESUS Video to every
person in appreciation for the food donated.
4. The team makes arrangements to return in a week
or two to see how they liked the film.
5. When the team returns to the home, they ask
if the video was enjoyed. They also ask if anyone prayed the prayer
at the end of the video.
6. The team schedules a time to return to begin
follow-up with all who accepted Christ.
Strategy
11: Newspaper Ad (back to the top)
11-1 Description:
1. The newspaper strategy has very good
geographic coverage.
2. This strategy will reach mostly adults.
3. It involves little effort for the initial
contact.
4. A newspaper ad is available for use.
11-2 Steps:
1. The church places the ad in the local
newspaper.
2. Everyone who responds to the ad
receives a visit from a volunteer with a video.
3. Volunteers visit the home to see if someone
accepted Christ .
4. Follow-up is done on a weekly basis for
the new Christians.
5. New believers incorporated into the life
of the church.
Strategy
12: TV AD (back to the top)
12-1 Description:
1. The TV ad will cost a considerable
sum of money for spot announcements.
2. The viewing of such an ad, if during prime
time, would be good.
3. A spot announcement would need to be generated
by someone in the church.
4. The ad should target a particular age
group.
5. Interested persons would be instructed
to call the number provided to obtain a free JESUS Video.
12-2 Steps:
1. The TV Spot announcement can be placed
on a major TV network.
2. People who respond will call a number
and request the JESUS video by giving their name, address, and phone number.
3. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
4. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
5. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
6. Begin standard follow-up procedures listed
in the main menu
Strategy
13: Radio Announcements (back to the top)
13-1 Description:
1. Radio strategy must target a particular
audience.
2. Radio spots can be produced by the church,
but must be of quality.
3. The spots should be aired on secular radio
stations with the intended age group in mind.
4. Repetition is important for good response.
13-2 Steps:
1. Choose a secular station to air the
spot announcement.
2. Target a particular age group of people.
3. Have the ad offer the JESUS Video free
to all callers. Mention the contact phone number twice.
4. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
5. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
6. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
Strategy
14: Advertisement Inserts (back to the top)
14-1 Description:
1. An advertisement can be printed and
inserted in a variety of media.
2. School newspapers, city newspapers, suburban
special newspapers, bulletins of all varieties may be used.
3. The value of this strategy is that one
insert can be printed and used in many ways.
14-2 Steps:
1. An advertisement can be printed on
paper and inserted into any local newspaper, community flyer, or other circulated
paper.
2. Generate your own art work or use the
newspaper ad in this manual.
3. Volunteers receive the calls of respondents
and note their name, address, and phone number.
4. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
5. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
6. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
7. Begin standard follow-up procedures listed
in the main menu.
Strategy
15: Advertisement at the Cinema (back to the
top)
15-1 Description
& Steps:
1. The church can sponsor the advertisement
during a popular movie.
2. Still advertisements can be produced on
programs such as Powerpoint, Corel Draw, Pagemaker, etc.
3. These still advertisements would be shown
on the screen prior to the movie.
4. Respondents are instructed to call a number
to receive a free JESUS Video, respondent's phone number is
noted.
5. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
6. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
7. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
8. Begin standard follow-up procedures listed
in the main menu.
Strategy
16: Cable TV (back to the top)
16-1 Description
& Steps:
1. Air the JESUS Video on a local cable
channel during prime time, if possible.
2. During the showing, run the spot announcement
for a free JESUS video and offer spiritual counseling using the same phone
number.
3. Volunteers who receive the calls will
note the name, address, and phone number of each respondent.
4. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
5. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
6. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
7. Begin standard follow-up procedures listed
in the main menu.
Strategy
17: Distribution of Door Hangers (back to the top)
17-1 Description:
1. The door hanger strategy is
widely used by Campus Crusade for Christ. A door hanger is a card
with specific information designed to hang on the door knob.
2. The door hangers are distributed
to every home to discover those families that are ready to accept Christ
as Savior. This is more productive than initially distributing the JESUS
Video to each home.
3. Volunteers are encouraged to prayerwalk
a particular area before distributing the door hangers. Prayerwalking is
walking the streets of the area and praying for the persons of each house
and their reception to the video.
4. The door hangers are presented at each
home. If no one is home, the door hanger is placed on the door.
17-2 Steps:
1. An area of the community is selected
for distribution.
2. Volunteers are trained to distribute the
door hangers door to door, teenagers can be used.
3. The door hangers are distributed. They
inform the respondent to call a phone number to receive the video.
4. Trained volunteers receive the calls.
5. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
6. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
7. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
8. Begin standard followup procedures listed
in the main menu.
Strategy
18: Mailing Brochure to Each Home (back to the top)
18-1 Description:
1. The church prepares a mailing list
of a section around the church.
2. A brochure offering the free JESUS Video
is sent to every house.
3. Those that call the phone number or send
in the tear off portion, will receive a video delivered by a volunteer.
4. This strategy covers every house in a
given area but lacks the personal aspect of other strategies that use personal
networking.
5. Direct mail has been used so much in this
culture that the results may not be as successful as other strategies.
18-2 Steps:
1. The church selects a geographical
area around the church for mailing.
2. A brochure is mailed to each home introducing
the church and offering a complimentary copy of the JESUS Video to all who
would respond by calling a number or mailing in a tear off.
3. A volunteer will take the video to the home
of the respondent with a bag of microwave popcorn saying, "We hope
you enjoy both the video and the popcorn."
4. The same volunteer should visit the respondent
the next week asking if the video was enjoyed and if there are any questions.
5. For the respondents who prayed the prayer
to receive Christ at the end of the video, leave a Gospel of Luke for them
to read and make an appointment to return the following week with Lesson
One of the Basic
Bible Studies.
6. Begin standard follow-up procedures listed
in the main menu.
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